5 Best ECommerce Website Builders for Effective Personal Brand

In today’s digital age, having an eCommerce website is essential to establish and grow your personal brand. Whether you’re an entrepreneur or a small business owner, your website is the virtual storefront representing your business and connecting you with customers worldwide.

However, building an eCommerce website can be challenging, especially if you don’t have technical skills or web design knowledge. This is where eCommerce website builders come in handy. They provide a simple, drag-and-drop builder and user-friendly platform that helps you create and manage your eCommerce website without coding or designing experience.

In this article, we’ll showcase our top pick for the five best eCommerce website builders and ecommerce platforms you can Integrate with your website to build an effective personal brand.

  • Hostinger: Best for small to medium-sized businesses looking for an affordable and user-friendly online site builder platform.
  • Nexcess: Best for Individuals who have no coding Experience.
  • Shopify: Best for Entrepreneurs who want to scale their business.
  • Ecwid: Suitable option for businesses that are just starting or have a small product catalog.
  • Shipbob: Best for Integration with your existing business.


Hostinger offers an all-in-one website builder and web hosting package that allows you to create various types of websites, including eCommerce, business, blog, or personal websites, with online store functionality.

Best ECommerce Website Builders

Hostinger Features

If you create an e-commerce business with Hostinger, you will enjoy having the following features;

  • A fully functional online store that saves you time with easy inventory and order management. You can sell anything from physical to digital products and services with it.
  • You do not need any coding experience because Hostinger has given you many templates to choose from.
  • The Store builder has advanced security features with a free SSL security certificate for traffic encryption.
  • You will get 24/7 customer support via live chat if you are stuck.
Best ECommerce Website Builders

Hostinger Pricing

Hostinger gives one of the most competitive pricing to grow your business. Online Store & Web Hosting goes for only $2.99/month. This comes with a free domain name.

Best ECommerce Website Builders


Set up your online store in just four steps.

  1. Choose the Perfect eCommerce Template: Explore the extensive collection of professionally designed templates to find the one that fits your brand and vision.
  2. Personalize Your Online Storefront: With the intuitive drag-and-drop store builder, you can create a unique look and feel for your eCommerce site.
  3. Add Your Products with Ease: The user-friendly interface lets you quickly and efficiently create and manage product listings. From physical items to digital products and services, you can easily add, edit, and update your inventory with just a few clicks.
  4. Launch Your Store with Confidence: Once you’re satisfied with your design, it’s time to hit the publish button and make your online store live.
Best ECommerce Website Builders

Our Take

Hostinger offers affordable hosting plans with specialized WordPress options, multilingual customer support, and Windows and Linux hosting compatibility. However, it has drawbacks, such as no dedicated hosting plans and phone support. For small and medium-sized businesses, We recommend Hostinger for an online presence.


Nexcess is a leading hosting provider that helps websites and online stores get online faster and grow. With over 23 years of expertise in hosting, Nexcess has served and supported small businesses, large enterprises, designers, developers, and agencies.

They have hosted over 500,000 websites across ten global data centers and have been recognized as an Inc. 5000 honoree 11 times. Nexcess offers award-winning hosting solutions for WordPress, WooCommerce, and Magento.

They provide lightning-fast hosting specifically designed for ecommerce stores running Magento, with a cloud platform that empowers businesses to innovate continuously.

Nexcess Features

Nexcess offers the following features in the store builder for your quick and convenient start;

  • Customizable templates: Get your online store up and running quickly with fully customizable templates at no additional cost.
  • Code-free editing: Easily edit and style your online store without any coding knowledge required.
  • Bundled selling tools: StoreBuilder includes plugins and tools to help you get noticed and increase sales.
  • Brand expansion: you can share your catalog on online marketplaces to expand your ecommerce footprint.
  • Social selling: Promote your online store on social media pages to drive sales.
  • Sales monitoring: Stay informed about your online store’s performance with insights sent directly to your inbox.
  • Detailed product pages: Create compelling product pages with effective design, images, and videos.
  • Abandoned cart recovery: Recover missed sales opportunities with automated cart recovery emails.
  • Customer reviews: this feature will help you to gather customer reviews and star ratings to showcase product quality.
  • Automatic updates: StoreBuilder handles software updates and maintenance for you.

This is how Nexcess Store builder compares with other ecommerce platform providers;

Best ECommerce Website Builders

Nexcess Pricing

With only $5.00, you can start your online store and grow your brand;

Best ECommerce Website Builders

Our Take

One of the standout features of StoreBuilder is its built-in sales and performance monitoring tools. These tools provide detailed analytics data, giving valuable insights into your store’s performance. With StoreBuilder, you can confidently manage your online store and optimize its performance without being tech-savvy.


Shopify has differentiated itself as the ultimate alternative if;

You have outgrown other platforms like WooCommerce, Magento, Wix, and Big Commerce.

You want to sell on multiple channels (Amazon, Etsy, or Walmart) with a unified back office.

You want extensive customization options and scalability for growing businesses.

You are a new entrepreneur in e-commerce and looking for the right platform.

Shopify Features

Some features we found unique to Shopify were;

Customizable themes and design: Shopify offers extensive theme options to allow merchants to showcase their brand and design their online store according to their vision.

Multi-channel selling: With Shopify, merchants can sell across multiple marketplaces and social media platforms and even manage in-person sales with Shopify’s point-of-sale integration.

Comprehensive management tools: Shopify provides a full suite of management tools, including inventory management, analytics, and marketing campaign management, to help merchants grow and scale their businesses.

Support and resources: Shopify offers 24/7 customer support through various channels, a vast app store with over 2,200 apps for additional functionality, and access to Shopify Experts for professionals to help you run an online store.

Shopify Pricing

Shopify has Free and paid Monthly Pricing plans; Basic ($29), Shopify ($79), and Advance ($299).

Best ECommerce Website Builders
Best ECommerce Website Builders

Our Take

Shopify is a top-rated ecommerce builder we highly recommend due to its versatility, scalability, and impressive features. With a vast app store, multiple pricing plans, and excellent customer support, Shopify suits beginners and experienced sellers.

It excels in sales and website features and consistently receives high customer satisfaction scores. However, some advanced functionalities may require third-party apps, which can increase costs, but also offer the flexibility to customize and grow your store at your own pace.

Overall, Shopify is a reliable choice for building a brand online and managing an online store.


Ecwid is an e-commerce platform that aims to help businesses sell their products in multiple marketplaces. It offers an online storefront that can be embedded on other platforms using plugins.

With its affordable pricing plans, including a free option, Ecwid is a budget-friendly choice for small businesses or those with limited product offerings.

Ecwid Features

Ecwid eCommerce Features include:

  • Centralized inventory management: Easily manage your online store’s inventory, orders, pricing, and more from a single dashboard.
  • Mobile app for on-the-go management: Use the Ecwid mobile app to add new products, accept payments, and manage orders from anywhere, with push notifications for real-time updates.
  • Fast and secure payments: Offer your customers secure payment options through Ecwid’s in-house payment processor, Lightspeed Payments, or choose from over 70 other global payment options, including Stripe and PayPal.
  • Flexible shipping options: Customize your shipping rates and carriers to provide the best shipping experience for your customers, with real-time shipping rates based on their location.
  • Dynamic emails: Stand out in the inbox with Ecwid’s dynamic emails that deliver real-time information, from order status updates to abandoned cart communications.
  • Trusted security: Ecwid is a PCI DSS validated Level 1 Service Provider, ensuring that all credit card and transaction data is transmitted securely through HTTPS protocols.
Best ECommerce Website Builders

Ecwid Pricing

Here are the pricing plans for Ecwid:

  1. Free Plan – $0 per month.
  2. Venture Plan – $14.08 per month (billed annually) or $19 monthly.
  3. Business Plan – $29.08 per month (billed annually) or $39 monthly.
  4. Unlimited Plan – $82.50 per month (billed annually) or $99 monthly.
Best ECommerce Website Builders for personal brand

Our Take

Ecwid is a great option for your online store needs. It can be added to your existing website without starting over, offers a free plan with no fees, and has flexible month-to-month plans.

Please note that the Free Plan does not include SEO editing, product URL customization, AMP versions, or phone support (available for premium subscribers).

Consider Ecwid for an easy-to-use eCommerce solution that integrates with your website.


ShipBob is an ecommerce solution trusted by thousands of brands worldwide. They help businesses ship orders from multiple locations to meet customers’ expectations with personalized unboxing experiences and faster shipping.

With ShipBob’s web-based platform, you can seamlessly manage, customize, and track orders in real time from any location. Their powerful tools and expert support help automate fulfillment and improve your bottom line.

Best ECommerce Website Builders

Shipbob Features

If you choose to go with Shipbob, some of the ecommerce features you include the following;

  • Ease of business management through ShipBob’s user-friendly dashboard.
  • Real-time inventory tracking allows businesses to monitor inventory levels across multiple fulfillment centers.
  • Detailed analytics and reporting tools that provide businesses with insights into their order volume, shipping costs, inventory levels, and other key metrics
  • Integrations with popular ecommerce platforms, marketplaces, and third-party tools, such as Shopify, WooCommerce, Amazon, and eBay.

How Shipbob works

You simply Connect, Store and Ship

Best ECommerce Website Builders

Shipbob Pricing

Shipbob offers customized pricing depending on your business need. Their standard fees include the following;

  • Receiving your inventory.
  • Warehousing your products.
  • Shipping each order.
Best ECommerce Website Builders for personal brand

Our Review

ShipBob is a top-rated fulfillment partner with a global network, advanced technology, and excellent customer support. Customers appreciate its fast pick, pack, and ship processes, multiple fulfillment centers, and cost-effective pricing. Integration with platforms like Shopify Plus and a user-friendly dashboard is also praised. However, some customers have noted room for improvement in customer service and real-time delivery follow-through.

Despite this, ShipBob is recognized as a valuable partner for businesses looking to scale and succeed in the e-commerce industry.

Importance of having a personal brand in eCommerce

Having a personal brand is crucial for success in the eCommerce industry for several reasons:

  1. Trust and Credibility; In eCommerce, where customers often purchase online without physical interactions, trust is essential. A well-defined personal brand conveys professionalism, expertise, and authenticity, which can help instill confidence in potential customers and encourage them to purchase.
  2. Differentiation: A strong personal brand can set you apart in the competitive eCommerce landscape. A unique and memorable brand identity can help you stand out in the crowded eCommerce marketplace and create a distinct image in the minds of your target audience.
  3. Brand Loyalty and Advocacy: A well-built personal brand can foster brand loyalty, where customers connect with your brand and become repeat buyers. Loyal customers are more likely to advocate for your brand, recommending it to others through word-of-mouth or online reviews, which can help drive more traffic and sales to your eCommerce store.
  4. Emotional Connection: eCommerce is not just about selling products; it’s about creating an emotional connection with your customers. A personal brand allows you to connect with your audience deeper by sharing your story, values, and personality.
  5. Flexibility and Adaptability: Having a personal brand can provide flexibility and adaptability in the ever-evolving eCommerce landscape. As market trends and consumer preferences change, a strong personal brand allows you to pivot and evolve your brand image, messaging, and offerings to stay relevant and meet the evolving needs of your target audience.

What is an e-commerce website builder?

E-commerce websites are a great way to build and make money from your brand. They can also be an effective marketing tool to drive sales for your business or product. But how do you create one?

You don’t need to hire a developer and learn how to code, especially if you’re on a budget or just starting with no technical knowledge. Instead, use an e-commerce website builder! These platforms allow anyone with basic computer skills (like clicking buttons) to build their online store without coding knowledge.

The best part? They’re user-friendly and easy enough even for non-techies. Plus, they cost less than hiring someone who knows what they’re doing, which would cost even more.

What are the Benefits of using website builders for creating an e-commerce site?

Website builders are user-friendly with drag-and-drop interfaces, templates, and customization options, making creating professional e-commerce sites without coding skills easy.

They offer budget-friendly pricing plans that often include hosting, domain registration, and essential features, reducing costs by eliminating the need for separate purchases.

With website builders, you get templates; therefore, customization is quick for an e-commerce site creation, enabling businesses to launch online stores faster and start selling sooner.

Website builders optimize e-commerce sites for mobile, crucial for wider audience reach and higher sales with increasing mobile shopping.

Almost all eCommerce builders give ongoing updates and support, keeping e-commerce sites up-to-date and secure without manual updates. This ensures smooth functionality and security for businesses.

Finally, you will get scalable plans for businesses to start small and upgrade as their online store grows, accommodating changing requirements and increased traffic.

Factors to consider in choosing an eCommerce platform.

When it comes to selecting an eCommerce platform, here is a Checklist;

  • Platform speed and reliability: Will the platform perform well and stay up during high-volume shopping days?
  • Security and compliance: Look for Level 1 PCI DSS compliance and automatic security management.
  • Integration with tech stack: Ensure the platform is compatible with your current technologies.
  • Customization options: Understand the platform’s customization capabilities and available tools.
  • Migration timeline: Estimation for the migration process to be within 8 to 10 months.
  • Support during and after migration: Learn about the platform’s support and resources.
  • SEO rankings impact: Migrating should not negatively impact SEO rankings long-term.
  • Tech updates: Any platform solutions should automatically update technological advancements, avoiding extra costs and manual installations.

Our Final take

Nexcess, Hostinger, and Shopify are the best eCommerce website builders for personal branding. They all have a good combination of features and pricing plans to suit different needs. All three ecommerce platforms have plenty of add-ons that you can use in your store to make it more attractive for visitors, such as a store locator or shopping cart. They also have excellent customer support systems, so you don’t have to worry about getting stuck with technical issues when building your site or setting up payment gateways on your website.


We hope this blog has helped you understand the importance of having a personal brand in e-commerce and also helped you decide which platform to use to create your store. If you are still unsure which one is best for you, we recommend Hostinger, as it offers great features at an affordable price.

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